23/5/2022 9:00 AM
Millet Mickaël - Université Le Havre (IUT)
French marketing teacher, i am specialising in the data management of the organisations. I used to introduce tools as SAP to manage the customer relationship and semrush for the webdata analytics for brands or company. As a theater actor, i really love to work all the interpersonal communication skills and to add value in the negotiating situations.
La optimización marketing de los dispositivos numéricos con SEMRUSH
Word economic forum nos enseña que la competencia de análisis es y sigue siendo el principal requerimiento en el mundo laboral.
El marketing y mas precisamente el webmarketing sigue esta evolución y se mantiene.
Para manejar un proceso entero webmarketing, quiero decir de la estrategia a las acciones operacionales, el « marketer » dispone de varias herramientas analíticas de calidad variable.
Como un obrero, el reto para el, es de bien elegir sus herrmientas y aprender a utilizarlas con eficiencia.
Lo que les propongo hoy es introducir semrush, una de las mas completa soluciones analíticas web que trata en detalle el entorno et el paisaje web de los mercados pero tambien las insights y estrategias de los competidores.
Un herramienta indispensable para el webmarketer, que debemos enseñar a nuestos estudiantes.
23/5/2022 10:00 AM
Croitoru Lucia - Romanian-American University
Lucia Croitoru is a graduate/alumni of the Romanian-American University and lecturer in the Department of Finance, Credit and Accounting, belonging to the School of Domestic and International Business, Banking and Finance since 2007. She has a Ph.D. in Finance acquired in 2014, a field in which she has continuously improved, being the author of more than 30 scientific publications.
Personal finance-“Where the money goes?” and the art of budgeting! 🙂
If you have questions like: What are your goals? Where does your money come from?
Where does your money go? Why budget? What might make a habitual Spender turn into a Saver? What could turn a Saver into a Spender?, etc...it's perfect, because we will discuss and solve all you questions.
23/5/2022 11:30 AM
Zuzana Ondrejova - Vysoká škola manažmentu/ School of management
University teaching professional: School of Management (Vysoká škola manažmentu, VSM),Bratislava (Slovakia) - teaching and managing: Bachelor's degree courses and Master's degree courses: Introduction of function of management, Principal of Marketing, Strategic Management of Human Resources, Business Strategy, Overview of the European Union, Innovation management, Marketing management - research to scientific commissions and projects: VEGA, KEGA
Particularities of Economic Development of Indonesia
Indonesia - the country in Southeast Asia of the second wave of industrialization, belongs to the group of so-called newly industrialized countries. Since 1980s the country had carried out economic reforms that led to the changes in the structure of its economy, to the gradual change in the comparative advantages, to the change in the commodity structure of Indonesian international trade, and to the change in the quality of involvement in the international division of labour as well. The aim of the presentation is to review the Indonesian economic policy since 1980s up to now, and the qualitative and quantitative aspects of the changes that came and were experienced by the Indonesian economy.
I have choosen this topic as we spent a few years in Indonesia - Slovak embassy in Jakarta.
23/5/2022 12:30 PM
Seif Nasser Athamneh - Yarmouk University
Seif Athamneh is an Associate Professor of Public Administration and the Vice Director of International Relations and Projects Department at Yarmouk University.
Strategy and Organization Design
Strategy and Organization Design
Organizational Types - Organic vs. Mechanistic
Selecting Strategy and Design
Porter’s Competitive Strategies
Miles and Snow’s Strategy
Organization Size, Life Cycle, and Decline
Differences Between Large and Small Organizations
Organizational Life Cycle
Organizational Decline and Downsizing
24/5/2022 9:00 AM
Agnieszka Rzepka - Lublin University of Technology
I'm a Professor at LUT, Faculty of Management. I'm author of 135 papers, including 7 proprietary and collective monographs such as Inter-organizational relations and intellectual capital as factors for the development of micro and small enterprises
Interdependence of intellectual capital and interorganizational relations in empirical research on the era of globalization.
The globalization processes have sparked an increased interest among scholars in the role of intellectual capital in building brand identity and brand positioning in the market. The relationships found in the modern global economy are based particularly on resources such as the organization’s manager and employee knowledge. A modern economy and its network of connections also relies immensely on the mutual interactions between independent entities and the relationships they create. In today's economic reality, all businesses continuously look for measures and instruments that would allow them to prosper successfully. The key to success comes in the form of intellectual capital. This intangible value of any business develops along interorganizational relations and the two are currently considered to be one of the key trends in enterprise development.
24/5/2022 9:00 AM
Michal Struk - Masaryk University
Michal Struk earned degree in Public Economics with works focused on the socioeconomic aspects and efficiency of municipal waste management. In teaching he focuses on topics of municipal finance, public administration and public projects evaluation.
Circular economy – a solution for unsustainable path?
Circular economy represents a trending concept among more environmentally oriented people in recent years. As societies are becoming richer and people are becoming more interested in “luxury” goods such as clean environment, more individuals and subsequently institutions and even countries are taking part in pursing this “CE” idea. But what does circular economy mean? How is it related to economy and consumption? What is the role of waste management and individual behavior in this concept? And how can we achieve 100% circularity? Lecture will provide you with a brief overview of the topic and shed some light on certain aspects that are often omitted in public debate regarding circular economy.
24/5/2022 10:00 AM
Agnieszka Wójcik-Czerniawska - Warsaw School of Economics (SGH)
The PhD of economics MBA studies at ICEX-CECO (El Centro de Estudios Económicos y Comerciales, actualmente de ICEX España Exportación e Inversiones,). Lecturer at foreign universities, including: - Universidad de Pacifico- Lima Peru -Universidad de Santiago de Compostela (Spain), -Universidad de Alicante (Spain) -Stathmore University in Nairobi (Kenya)
Finance of a changing world
European financial integration and the recent economic and financial crisis raise new questions, whether in the area of financial regulation or monetary policy. The proliferation of the digital money has also transformed the monetary field with the creation of new means of payment and the appearance of new currencies.
New concepts emerge in a context of increasing monetary circulation within a globalized world without any real regulatory harmonization. While virtual portfolios or contactless payment technologies can create alternatives to traditional payment methods, new "digital currencies," such as bitcoin, are presented as an "alternative" to the traditional currency system. In addition, the desire to respond to needs not or insufficiently secured by the official currency, particularly to promote local links and exchanges, can find answers in complementary currencies.
These essential elements should lead to think about new currencies, new means of payment and to establish accordingly the proportions, opportunities and risks.
24/5/2022 10:00 AM
Militaru Iuliana - Romanian-American University
Current managerial position- VP for academic and institutional development and quality management at Romanian-American University I published over 50 articles and scientific papers, I participated in reasearch and quality assurance in higher education projects. I gained international experience as a result of participating at teaching and training programmes in many universities. I activate as permanent evaluator at Romanian Agency for Quality Assurance in Higher Education.
The time value of money
The first basic principal of finance is that a dollar today is worth more than a dollar tomorrow, because the dollar today can be invested to start earning interest immediately. Financial managers refer to this as the time value of money.
After studying the time value of money, students will be able to understand the relationship between present and future value, how to use the interest rate in order to adjust the value of cash flows to a single point in time, to calculate the future and the present value, to use interest factor tables, to build an amortization schedule for a loan.
24/5/2022 11:30 AM
Iuliu-Marin Ivanescu - Romanian-American University
Iuliu-Marin IVANESCU, lecturer, graduated at the Romanian-American University in the year of 1999, currently member of the “Department of Commerce, Economic Integration and Business Administration”. He holds a PHD degree in Economics, currently Dean of School of Domestic and International Business, Banking and Finance. Fields of interest: international trade, economic and trade policies, economic diplomacy and international business, macroeconomics
The new world order – Europe's challenges towards regional security and stability
Diplomacy is being redefined as I’m writing these lines by unprecedented threats and prospects. Ukrainian invasion, the Covid-19 crisis and the new digital era are just three pillars, factors to trigger long term changes, reshaping the vision on how the world will look in 2030. Such changes, tied with current geopolitical trends, are illustrating the necessity for a new regional statecraft that advances, more than ever, the need for trust, inclusion, and awareness.
24/5/2022 11:30 AM
Helena Chytilova - Prague University of Economics and Business
Helena Chytilova became associate professor in Economics in 2018 at University of Economics, Prague, Czech Republic. She gained her Ph.D. in Economics in 2013 and obtained her master degree in Economic Policy in 2007. She also holds master degree in International Trade and European Integration acquired in degree programme at Staffordshire University and Universiteit Antwerpen in 2006. She has been a visiting researcher at the Becker Friedman Institute at the University of Chicago in 2014.
Pricing behavior of firms from vantage point of behavioral macroeconomics
As Nobel Prize winner Richard Thaler stated, Behavioral Macroeconomics is white field in economics, which is still waiting for its exploration. This discipline with its integration of psychology of human decision-making into economic analysis identifies situations, in which individuals systematically deviate from predictions of standard economic models based on rationality, with an intention to improve existing models and derive implications at the aggregate level. The main aim is to describe pricing behavior of firms from vantage point of behavioral economics and analyze how cognitive bias might contribute to an explanation of price rigidities with consequent formulation of implications for effectiveness of monetary policy at the aggregate level. Well-known concepts such as coordination failure, strategic complementarity, money illusion and many others will be subject to our attention. We will also discuss experimental economics as one of the methodological tools capable to explore psychological features of behavior of firms, followed by illustrative experimental macroeconomics case study.
24/5/2022 12:30 PM
Patricea Elena Bertea - Cuza University of Iasi
I teach university students about the wonders of marketing. I am involved in the startup community organizing entrepreneurship bootcamps for students. I recently launched my own startup Poloniq which is a software as a service dedicated to restaurants who want to go digital in managing the relationship with their customers. I have advanced know-how in marketing research, with a PhD in E-commerce and Consumer Behaviour and research stays in Germany, Netherlands and Austria.
Creativity in Business
Creativity is one of the skills needed by the future generations in order to adapt to the fast pace of technology development. The lecture takes students through the basic methods of how they can develop a creative thinking and draws the line between creativity as talent and creativity as part of a mindset which is much needed in business.
25/5/2022 9:00 AM
Kajetan Suchecki - University of Economics in Katowice
Assistant professor at the Department of Market and Consumption, University of Economics in Katowice, Poland. PhD in Economics and Finance (2020). Master of Finance and Management in Healthcare (2014). Previously, worked at the Senator's Office of the Republic of Poland, the Academy of Physical Education in Katowice, and the Medical University of Silesia in Katowice. Specializes in research on consumer behavior in health care and the tourist market, health care economics, cultural tourism
Typologies of consumers on cultural routes
Based on research - a direct interview on 3 cultural routes–Camino de Santiago in Spain, the Trail of the Eagles' Nests in Poland and the Trail of Industrial Monuments in Poland, typologies of consumers on these routes, which were studied as specific sub-markets of cultural tourism, were prepared. The typology according to the psychographic criterion and the typology according to the ways of spending free time were created on the basis of cluster analysis, while the typology according to the purchase preferences and the level of consumption was created in a matrix way, referring to the cultural route chosen by the consumer and the time spent on this route.
Diversifying consumer behavior along cultural routes allows for the development of marketing strategies (ex. market segmentation) of enterprises operating on these markets and for a more complete satisfaction of the needs reported by consumers.
The classes will help to better understand the diverse needs of consumers on cultural routes, where consumer behavior differs from consumer behavior in the general tourist market due to the often specific needs related to traveling along the route.
25/5/2022 10:00 AM
Svetlozar Markov - Academy of the Ministry of the interior of Bulgaria
Delivering lectures to cadets, newly recruited police officers and in specialized qualification courses on the topics of financial crimes, with special focus on: credit card fraud and tax fraud, fintech cybercrime crime, corruption and market abuse and insider dealing; intellectual property and trademarks. Intelligence-led policing and undercover operations. Preparing online modules for e-learning. Qualitative research on the topics of police education and police intelligence activities.
Cybercrime and Artificial Intelligence - The Dark Future of Economic crime and Challenges for policing
What are the main factors through which Artificial Intelligence (AI) is influencing the processes of digitalization of the economy? How is it shaping the economic crime of the future? What is the nature of AI systems in applied aspect and what are its main technologies? What are the technical and business competitive advantages of these systems and how can they be used in specific business applications to fight cybercrime?
25/5/2022 11:30 AM
Adriana Tiron-Tudor - Babes-Bolyai University, Cluj-Napoca, Romania
Full Professor, PhD Supervisor in Accounting and Audit, at Faculty of Economics & Business Administration, Babeş-Bolyai University, Cluj-Napoca, Romania. Teaching and research fields are Financial Accounting, Public Sector Accounting, Integrated Reporting and CSR, Accounting History and Education. Coordinator of a research team team of doctoral & postdoctoral scholars, interested to coopoerate with colleagues form other universities in research projects.
Integrated thinking and reporting towards sustainable business models
The lecture explore the role of integrated reporting (IR) and integrated thinking (IT) in achieving sustainable business models (SBMs). The lecture debate whether the incorporation of newer IR systems can facilitate the integration of processes, as well as a better allocation of resources and capital to create long-term value, according to a circular approach.
25/5/2022 12:30 PM
Arturas Balkevicius - Mykolas Romeris University
Associate Professor, Mykolas Romeris university. Establishment of bank from scratch. Start of business. Personal management, creating the team. Development of bank structure and management. New product creation and sale. Finance analysis. Project analysis. Former Kaunas politechnic institute, now Kaunas University of technology., Kaunas (Lithuania)
Risk Management. Risk Management conception. Main risk sources and types of mitigation. What is a risk, what is risk identification, what are the main steps in risk management. Risk analysis and management process. Types of risks and their assessment. Financial risk, the assessment of risk and it’s management. Risk Management specifics in different type of companies. Risk Management developments.
26/5/2022 9:00 AM
Elzbieta Pohulak-Zoledowska - Wroclaw University of Economics
Assistant professor at Department of Economics and Economic Policy, Wroclaw University of Economics. Doctoral thesis completed in 2005. Scientifically - strongly focused on economics, at present on issues of innovation. From pure science, through the industrial science, enterpreneurial state issues, breakthrough innovations to - open innovation model with all its supplementary institutions - like crowdsourcing of both the knowledge and finance. In private - curious of the world mother and wife.
Knowledge in Contemporary Economies
Knowledge in Contemporary Economies - a lecture on the contemporary vital issues if innovation. It is the lecture that gives student a broadened view of the issues of knowledge economies, digitalisation and innovation. It starts with introducing the phenomenon of information (symbolic) good, shows the essence of knowledge - a contemporary "most wanted" production factor, and finishes on COVID times, when we could observe the great scientific and technological mobilization to combat the virus and its health, social and economic consequences.
26/5/2022 10:00 AM
Maciej Woźniak - AGH University
Maciej Woźniak is a professor at Faculty of Management, AGH University of Science and Technology, Kraków, Poland. His research interests cover a wide range area of small and medium-sized enterprises and public policy. He has published the findings in books and academic journals. He has been an author or co-author of more than 50 scientific publications.
Crowdfunding as new source of financing for small and medium-sized enterprises
Crowdfunding is a collective effort of many individuals who join a purpose led network putting in their resources to support business orientated efforts initiated by other people or organisations. The availability of applications and services offered by the web and the mobile phone has been a key factor in the growth of the industry. Usually done through or with the help of the Internet, individual projects and businesses are financed with small contributions from a large number of individuals, allowing innovators, entrepreneurs and business owners to utilise their social networks to raise capital.
Therefore, the aim of the lecture is to explore this relatively new but fast growing economic phenomenon in the world. At the beginning, the theoretical issues are discussed, including the pros and cons for both the investor and the entrepreneur. The procedure of crowdfunding is followed in detail and the development of the market is explored. In the end, the most important conclusions are presented.
26/5/2022 11:30 AM
Piotr Rogala - Wroclaw University of Economics and Busines (Poland)
dr hab. Piotr Rogala, Assocciate Professor at of the Wroclaw University of Economics an Business (Department of Quality and Environmental Management), Poland. Primary research interests: quality management; quality of life and sustainable development. Author of over 75 scientific papers and books in area of management; regular co-operator of the Polish ‘Quality Issues’ journal; freelance business trainer, auditor and consultant.
The ISO 9000 series of standards – documents that changed the World
1. Quality management - essence and evolution
2. Four approaches in the quality movement
3. The activity of the International Organization for Standardization (management in the standardized World)
4. The ISO 9000 ecosystem - well known and lesser-known components
5. The usefulness of the international management standards - results of international research
6. Look ahead
26/5/2022 12:30 PM
Paweł Jamróz - University of Bialystok, Faculty of Economics and Finance
Assistant professor Paweł Jamróz focuses his attention on the application of quantitative methods in economic sciences, with particular emphasis on the financial market. He is the author or co-author of over 45 scientific publications in national journals, collective works and conference materials (including foreign ones). Currently, he is an employee of the Division of Quantitative Methods at the Department of Business Sciences, Faculty of Economics and Finance, University of Bialystok
Impact of the COVID-19 pandemic on the results of Polish socially responsible funds
1. Introduction and history of Efficient Market Hypothesis (EMH).
2. Examples of market inefficiencies on european equity markets.
3. Introduction to behavioral finance.
4. Presentation of the results of studies on the impact of the COVID-19 pandemic on the results of Polish socially responsible investments (SRI) funds.