Monday, 15th May 2023

10:00 - 11:00

Ivan Todorov

South-West University “Neofit Rilski” (BG BLAGOEV02)

The scientific interests of Associate Professor Dr. Ivan Krumov Todorov are in the areas of Public Finance, European Economic Integration, Business Cycle Synchronization, and Optimum Currency Area Theory. He teaches courses in Macroeconomics, Geo-economics, Financial Planning and Comparative Economic Systems at the South-West University “Neofit Rilski” in Blagoevgrad. He holds PhD in Finance from the Economic Research Institute of the Bulgarian Academy of Sciences in Sofia.


 Inflation Determinants in the EA-11

An autoregression with distributed lag (ARDL) and annual Eurostat data for the period 1999-2021 are employed to identify the determinants of inflation in the eleven founding members of the Economic and Monetary Union (EMU). The results indicate the existence of a long-run equilibrium connection between the dependent variable (Harmonized Index of Consumer Prices (HIPC) inflation) and the independent variables (fiscal balance, output gap, government debt, interest rate on the ten-year government bonds, base interest rate of the European Central Bank (ECB), growth rate of the monetary aggregate M3, Producer Price Index (PPI) inflation and price level) in the ARDL. In the short term, the HIPC inflation in the EA-11 is negatively affected by the fiscal balance and the base interest rate of the ECB and positively influenced by the interest rate on the ten-year government bonds and growth rate of the monetary aggregate M3, while the impact of the price level and PPI inflation is insignificant. In the long run, the price level and government debt have a negative effect on the HIPC inflation in the EA-11, whereas the influence of the other independent variables is insignificant.

11:30 - 12:30

Behare Ibraimi

South East European University (MK TETOVO02)

Quality Assurance and Management Officer


Quality Assurance and Management Systems (QMS)- ISO Standard

-Designing a QMS

-Implementing and improving of QMS

-Impact of ISO Standard and QMS in improving quality of services and production

-Group work- identifying processes for an institution (as described in handouts)

-Presentation from group work

-Discussions of topics that are raised by participants related to the QA

-Conclusions and recommendations

12:30 - 13:30

Gergana Angelova

South-West University "Neofit Rilski" (BG BLAGOEV02)

Gergana Angelova has been working at the South-West University of Neofit Rilski since 2002. She acquired a PhD degree in Economics and Management (Tourism) in 2013. Gergana Angelova was appointed an associate professor at SWU in 2019. Her research interests are related to human resources management, intercultural differences in tourism, business communication skills, hotel management, business writing in English, tourism branding and more.


Hotel Brand Effectiveness – The Case of Katarino Spa Hotel

Hotel brand effectiveness determines the level of guest satisfaction, their desire for a repeat visit (guest loyalty) and their positive word-of-mouth. It depends on the quality of hotel superstructure and services paired with the proper use of brand destination resources. For a proper evaluation of hotel brand effectiveness it is necessary that guest perception and behaviour be considered as brands exist in guests’ minds. Successful brands ensure pleasure, even delight and create the emotional connection “brand-guest”. Brands are difficult to evaluate because they are considered to be something intangible and the choice of a brand is rather emotional than rational. This paper has the objective to analyze and evaluate the hotel brand effectiveness through a proper set of factors, i.e. criteria and indicators. The research employs a qualitative method of analysis and evaluation which entails encoding of guests’ reviews uploaded in the TripAdvisor platform including the period of Covid-19. Research results have proved a higher level of brand effectiveness according to three basic criteria – guest perception, guest behaviour and brand destination.

15:00 - 16:00

Daniel Kroslak

Paneuropean University (SK BRATISL08)

Daniel Krošlák is Associate Professor at the Faculty of Law, Paneuropean University in Bratislava. He it the author, co-author or editor of 17 books and dozens of scholarly articles. Besides that he works also as lawyer for the Slovak Recovery and Resilience Plan at the Office of Government of the Slovak Republic.


EU´s Recovery and Resilience Plan and its Implementation in Slovakia

As part of a wide-ranging response, the European Union created the Recovery and Resilience Facility with the aim to mitigate the economic and social impact of the coronavirus pandemic and make European economies and societies more sustainable, resilient and better prepared for the challenges and opportunities of the green and digital transitions. This facility expects from member states to come up with reforms and investments that will be financed from the EU funding. Slovakia prepared in its Recovery and Resilience Plan investments targeted to accelerate the transition towards a more sustainable, low-carbon and resilient economy, to facilitate the digital transformation of businesses and the society and to reinforce social resilience by improving quality of education and healthcare systems. The Plan is considered in Slovakia one of the main issues concerning public expenditures and also one of the main developmental programs of the current government.

Tuesday, 16th May 2023

 9:00 - 10:00

Andreea Claudia Serban

Bucharest University of Economic Studies, Romania (RO BUCURES04)

I am professor at the Department of Economics and Economic Policies, Faculty of Economics, Bucharest University of Economic Studies, Romania and director of Doctoral School of Economics I. I published 7 books and numerous studies in highly ranked journals. I am Associate Editor for IJSWIS and Editor in Chief for GJBEM and expert for Lithuania Research Council. My areas of research: sustainable development, smart development, knowledge economy, labour market, education, demographic issues.


Economic and social security - a multidimensional approach

The concept of economic and social security is very complex and it is related to the challenges to synchronize the positive interaction between its two components. Taking into account the international context, economic security can be analyzed in terms of access to resources and the decision-making process, with effect on achieving temporary or permanent advantages for different countries regarding bargaining power, as well as control over markets or resources. The complexity of the concept of economic security requires separate approaches for its different dimensions, being closely related to social aspects. There are three other relevant dimensions/pillars interacting with economic and social aspects: demographic, globalization and technology, respectively environment and, based on a set of relevant indicators for each of them, a composite index of economic and social security for countries in Euro-Atlantic space was calculated (50 countries).

10:00 - 11:00

Rosmeriany Nahan-Suomela

Faculty of Business, Novia University of Applied Sciences (SF VAASA13)

Rosmeriany Nahan-Suomela has been working actively in developing curriculum for international business degree program as well as teaching different subjects in international business and supervising bachelor and master’s degree students. She is a frequent guest lecturer in Europe and in Asia for global executive training in internationalization and cross-cultural business management. Her research focuses on internationalization, international leadership, and cross-cultural business management.


Strategic thinking in internationalization – an individual perspective

The role of strategic thinking in organizational success depends not only the manager’s decision and strategic mindset but also on the organization environment. Strategic thinkers understand connection what is going on in the organization and outside the organization. In my lecture, I will discuss the idea of strategic thinking is on perception of managers, how managers perceive information in enhancing the firms’ internationalization. Managers need to consider importance knowledge of the cognitive behavior process. By using the perspective of strategic thinking, the organization will be able to manage the internal and external environment factors which will improve the organization productivity and performance. Managerial strategic thinking is a capability of managers to understand a holistic view of the organization and the interdependencies of the organization with its environment. The managers enable to understand, evaluate, and make sense of a given context (Bonn, 2001). Strategic thinking of managers is important resource for development of company organization capability (Teece, 2016).

11:30 - 12:30

Petya Petrova

St. Cyril and Methodius University of Veliko Tarnovo (BG VELIKO01)

Hello! I`m Assoc.professor at Faculty of Eonomics, Department of Accounting and Finance at St.Cyril and St. Methodius University of Veliko Tarnovo, Bulgaria. My interests are in Social and environmental reporting, financial statement analysis, financial accounting and reporting


Environmental accounting and reporting

The lecture is an introduction to the environmental sustainable reporting. Emphasis is on nature, scope and concepts of environmental accounting. There are also considered principles of environmental sustainability reporting and standard setting and environmental reporting initiatives.

12:30 - 13:30

Cilla Salo

Novia University of Applied Sciences (SF VAASA13)

Presenation in link attached


Transfer Pricing

15:00 - 16:00

Aceleanu Mirela Ionela

The Bucharest University of Economic Studies (RO BUCURES04)

Mirela Ionela ACELEANU is PhD Professor at the Department of Economics and Economic Policies and Director of the Council for Doctoral Studies - Bucharest University of Economic Studies, Romania. She has participated in research internship at the University of Reading (UK), University of Gothenburg (Sweden) and University of Barcelona (Spain). Research interests include labour market, employment policies, green jobs, sustainable development, green economy, education.


Migration in Romania.  Evolution and trends in the European context

The fundamental purpose of this research is to identify the impact that migration has on the Romanian labor market in the European context. The impact of this phenomenon will be highlighted both on the state of origin and on the destination state from the perspective of dynamics, complexity, but also the consequences of socio-territorial capital and the gradual expansion of this phenomenon at European level. This theme  is mainly motivated by current global trends towards increasing the migration rate, increasing the competitiveness of the labor market in the European Union in the context of intensified competition, as well as the many possibilities and opportunities. offered by the destination countries. Also, this research shows the situation of the migrant crisis from Ukraine and the implications that this phenomenon has on the destination states. The implications of the current situation in Ukraine for mobility and migration are significant and have left a deep imprint on the socio-economic context of Europe.

Wednesday, 17th May 2023

 9:00 - 10:00

Anna Skowrońska-Szmer

Wrocław University of Science and Technology (PL WROCLAW02)

Dr Anna Skowrońska-Szmer, has over 10 years of professional experience as a lecturer and academician. As a lecturer she has train thousands of students through her programs of Mathematical Statistics and Visual Analytics and Operations Research. Her research has been published in prestigious journals like: Renewable & Sustainable Energy Reviews, International Journal for Quality Research and Energies. As a Coordinator of the Erasmus + Program she supports students and employees in their mobility


Data visualization as a support for managerial decision-making.

In order to bring business value, information should be tailored to the needs of the recipient and presented in a transparent, understandable and at the same time engaging manner. Effective use of data analysis, however, requires extensive, multidisciplinary knowledge, which includes: technical aspects such as data acquisition and processing, or analytical aspects using issues from the areas of Big Data and Data Science. It is also advisable to understand the field of research and to correctly interpret the data in order to make the right business decision. The final stage is proper communication that is, effective presentation of the results and their visual and legible development.

The aim of the lecture is to provide knowledge related to the correct analysis and interpretation of data and their reporting through their correct visualization. Participants will learn both the rules of selecting information content and the methods of presenting data in a way that is understandable to the recipient. The theory will be supported by the presentation of its practical use with dedicated software.

10:00 - 11:00

Krystyna Wojciechowska

Lublin University of Technology (PL LUBLIN03)

Krystyna Wojciechowska is a research and teaching Assistant Professor at the Lublin University of Technology in the Faculty of Management in the Department of Strategy and Business Planning. Psychologist specialized in work and organisation processes, particularly:  stress, trust, commitment, organisational climate, career development. During Covid-19 she has spread scientific interests referred to: technostres, zoom fatique, and  remote work.


Organizational Climate and Trust among employees during COVID-19 pandemic.

- The COVID-19 pandemic, through changes in work procedures, significantly changed the functioning of all organizations in the world, including Poland.

- Organisational Culture and Organisational Climate - definitions

- Organizational Climate - concept of L. von Rosenstiel and R. Bögel

- Role of the Trust in Organisation

- Practical illustration: results of research of employees of private enterprises from the SME sector, during first months of the Covid-19 pandemic.

11:30 - 12:30

Rainer Elste

Esslingen University of Applied Sciences/Germany (D ESSLING03)

9 years Professor for marketing & sales and digital business modelling at Esslingen University of Applied Sciences, head of international relations of the faculty of management and technology, PhD in Marketing, MBA, +18 years experience in industry and consulting, including General Management of a SME in Madrid, +50 publications, e.g. development of digitalization index for marketing & sales


Digitalization in Marketing & Sales - Development of an index to measure

Digitisation has become a major challenge for marketing and sales - thus greater than for other business areas. Entire business models and sales concepts can become obsolete due to digitalisation. The lecture will deepen the following aspects in an interactive manner: How intensive the changes are and how far digitisation has progressed is made measurable by a digitisation index, which was surveyed in B2B and B2C companies in two waves. Four sub-indices were derived for this purpose. There is still an urgent need to catch up in many areas. How do the long-term nature of the company's orientation, corporate culture, other capital ratios, etc. affect digitisation? The view of buyers must also be taken into account if digital measures are to be successful. Furthermore, the impact of lockdowns during the Corona pandemic on digitalisation will be examined. Has personal selling become superfluous?


12:30 - 13:30

Ewa Wójcik

University of Economics (PL KATOWIC02)

Ewa Wójcik, PhD, a senior lecturer at the University of Economics in Katowice and WSB University schools with interests in sustainable development, marketing, banking, HRM, consumer behaviour. She carried out research and authored numerous coursebooks, scientific publications on savings, competition in financial services market, business ethics, CSR and sustainable development. A coordinator of “Economics of Sustainability” project financed by EU Erasmus+ , Strategic Partnerships.


Sustainable Development in the context of business strategies

Sustainable Development Goals specify the main areas of focus on the way towards building the societies’ and business’ redefined models. The lecture will encompass human-related issues of contemporary business from the perspective of employees and clients.

In order to  respond to the exponential pace of changes, in particular affecting technology, individuals  constantly need to develop new skills not only to adjust to labour market demands, but also increasingly to meet everyday life challenges to ensure autonomy, efficiency and inclusion. Human capital and talent management needs to focus on contemporary challenges, such as ageing, new skills desired (teamwork and communication skills, managing projects in agile organisations), personal development, working conditions ensuring happiness of different generations working together as well as work-life balance.

Another aspect addressed will be consumers’ evolving needs and values relevant in creating market offering. A strategy of gamification helpful in work environment as well as relations with customers has been found efficient and useful in encouraging behaviour aligned with sustainability. Example solutions will be addressed.

15:00 - 16:00

Marek Medrek

Maria Curie Sklodowska University (PL LUBLIN01)

My professional and research interests focus on two areas: data science and computer modelling. I am interested in the implementation of machine learning and analytical techniques in business, social and economic analysis. I have experience in modelling using artificial intelligence techniques and business process simulation. I am a practitioner with a methodical approach focused on project objectives and innovative IT techniques. Passionate about agile and lean application.


How to convert raw data into valuable managerial dashboard

The increasing number of data sources and growing data sets provide huge opportunities to use such data and its analysis to solve many problems. The lecture is focused on communicating the business implications of data analysis and, using selected examples, shows how to create effective visualizations using the most popular visualization software (e.g. Tableau, Power BI, Google Data Studio). During the presentation and workshops, students will be introduced to a set of software tools, without coding in any programming language.

Best practices for data visualization and data storytelling will be demonstrated using examples from real business cases. This subject includes:

  • samples of ETL processes,
  • some data mining concepts,
  • ad-hoc data analysis tools,
  • data visualization techniques.

This lecture is recommended for business analytics students and for all data scientist enthusiasts…

Thrusday, 18th May 2023

 9:00 - 10:00

Jacek Dziwulski

Lublin University of Technology (PL LUBLIN03)

Dziwulski Jacek, research interests concentrate in the field of intellectual capital management, particularly in  human and social capital in organizations and strategic management. Moreover, the scientific output is related with broadly understood marketing, in particular service marketing, merchandising and marketing management.


Human capital management in public organizations.

Capital management in a public organization is a very complex process. Many studies and observations relating to the management practices in this field can be divided into four components which are included in the below.

In the context of the activity of public organization, human capital can be described as a combination of the following factors:

  • features brought by an employee: intelligence, commitment, energy, positive attitude to life, integrity, honesty, credibility;
  • the ability of the employee to learn: the absorption of his mind, the imagination, the ability of analytical thinking, creativity;
  • employee motivation to share information and knowledge: the ability to work in a team, striving to achieve the goals

10:00 - 11:00

Ruppert Andrea

Frankfurt University of Applied Sciences (D FRANKFU04)

Andrea Ruppert has been a professor of business law since 2003. Her teaching and research focus is on data protection law, corporate law, contract drafting and contract negotiation. She is the executive director of the Institute for Mixed Leadership and has professional experience as a lawyer and legal advisor as well as a trainer for negotiation skills. She served as Vice President for Academic Affairs from 2007 to 2009 and was the official privacy officer for her university from 2012 to 2019.


Data protection when using a cloud service provider with headquarters in the United States of America.

More and more companies are outsourcing the processing of data from their business relationships with their customers to systems that use cloud solutions from companies headquartered in the United States of America (USA). Since personal data is always processed in these cases, the question for these companies is whether or how the use of these systems can be brought into compliance with the requirements of European data protection law so that prohibitions and fines imposed by data protection authorities can be avoided. The lecture first introduces the legal standards to be observed and their consequences. Following this, it will be shown under which conditions the processing of personal data within the framework of cloud solutions from companies (cloud service providers) that have their headquarters in the United States of America (USA) is legally permissible. It will be explained why the agreements reached between the EU and the USA (Safe Harbour as well as Privacy Shield) do not constitute an appropriate legal basis and what options the applicable law provides for the legally compliant use of cloud solutions from providers headquartered in the USA.

11:30 - 12:30

Rita Karabanoviene

SMK ( University of applied sciences) (LT KLAIPEDA04)

I am head of study program ( International business and marketing) , also with 16 years of experience in business sector. ( Logistics, sales).


Sales, Logistics

Practical issues how you could act in real life,  Incoterms2020, logistic information, Proforma invoice.

12:30 - 13:30

Michel Janssen

Avans University of Applied Sciences ('s-Hertogenbosch, the Netherlands) (NL BREDA01)


Types of Resilience international companies/organizations need today

Types of Resilience international companies/organizations need today