FULL PROGRAM – MAY 2026

 

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MONDAY, 11^TH MAY 2026

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9:15

Sustainable investments: assessment of risks

Ahmad Kaab Omeir – Vilnius University (LT VILNIUS01)

This lecture explores the growing field of sustainable investments, with a focus on identifying and assessing the risks involved, particularly in fixed-income markets such as green bonds. As sustainability becomes a key consideration in financial decision-making, understanding the risk profile of these instruments is essential. The session will discuss how financial institutions, including central banks, are approaching sustainable asset management and the challenges of integrating climate-related risks into traditional risk management frameworks. Methodologies for analyzing financial volatility and tools used in risk assessment will also be introduced, providing participants with a foundation for understanding risk in sustainable finance.

About Ahmad Kaab Omeir: Ahmad is a Junior Assistant Professor and Researcher at Vilnius University in Lithuania. His research focus is on Climate Risk Management in Banking, and he teaches subjects such as Management Accounting, Fundamental Tax Accounting, Corporate Budget Management for bachelor’s programs, and Equity Investment for master’s programs.

 

10:00

Global Markets under Pressure

Joecks Jasmin – FFHS (SUPSI)

Global markets are under unprecedented strain as volatility, geopolitical fragmentation, and technological disruption reshape international business. This lecture examines how firms navigate a world increasingly characterized by both VUCA—volatile, uncertain, complex, and ambiguous—and BANI—brittle, anxious, nonlinear, and incomprehensible—conditions. Building on theories of value chains and networks, the lecture explore how companies balance cooperation and competition across borders. Case studies such as BMW’s strategic decisions during Brexit illustrate location choice, supply chain resilience, and hybrid governance between markets and hierarchies. The lecture also addresses trends like nearshoring, offshoring, and digital transformation as adaptive responses. Ultimately, it highlights how multinational enterprises can sustain flexibility, trust, and innovation when global interdependence becomes both a source of strength and vulnerability.

About Joecks Jasmin: Prof. Dr. Jasmin Joecks is a lecturer Innovation Management at the Fernfachhochschule Schweiz (FFHS) and a professor at the Kalaidos Business School, Zürich. She holds a doctorate from the Eberhard Karls Universität Tübingen. Her teaching and research interests centre on gender economics, corporate governance, and innovation in organisations. At FFHS she is teaching the module Global Markets.

 

11:15

Sustainable Financial Management in International Corporations

Martin Klose – Ludwigshafen University of Business and Society (D LUDWIGH01)

Sustainability is currently one of the most actual topics in economics and management. Even if sustainability is predominantly assigned to an environmental as well as social context, there is also an economic sphere which is subject to sustainability. The lecture will focus on sustainable financial management ensuring the continuous existence of the corporation. In this matter, financial planning and budgeting is considered as a key tool to achieve financial sustainability and, in addition, to provide management control.

About Martin Klose: Prof Dr Martin Klose teaches Financial Management and Controlling at Ludwigshafen University of Business and Society. He is responsible for the master degree programme in Corporate Controlling. Prior to his current role he had various senior management positions up to C-level in multi-national corporations.

 

12:00

AI along the Cutomer Journey (CJ) – how companies can approach AI efficiently and increase customer satisfaction – a research perspective with KPMG and 3 industry partners

Rainer Prof. Dr. Elste – Esslingen University of Applied Sciences (D ESSLINGEN03)

– In this lectures participants will get insights into latest research and practical application regarding AI in marketing & sales

– the research was conducted by Esslingen University of Applied Sciences and KPMG plus 3 industry partners

– the aim was to analyze and structure the approach to utilize AI in order to increase customer satisfaction / improve customer centricity (CX)

– ways to overcome obstacles in the selection and implementation will be described

– participants will get to know the Nunwood model of CX and its application for AI along the customer journey

– in a practical interaction participants can challenge their own AI ability

About Rainer Prof. Dr. Elste: • Professor of Marketing, Sales & Digital Business Models • Initiator of the Esslingen University & KPMG Digitalization Index • Co-editor of standard reference ‘Digitalisierung im Vertrieb‘ (Digitalization in Sales), published in 2nd edition by Springer • Most recent publication in Marketing Review St. Gallen in May 2025 • Recently finished research project ‘AI along the customer journey’ • Director international relations of the faculty

 

12:45

Diversity and Equality in Higher Education and Research

Dagmara Nikulin – Gdansk University of Technology (PL GDANSK02)

The lecture explores equality in science, education and research from an empirical perspective. I will discuss how gender, socio-economic background and migration status shape access to academic careers, study programmes and research opportunities. Using recent European data and policy reports, the lecture will highlight persistent inequalities in recruitment, promotion, pay and working conditions in universities and research institutions. Particular attention will be paid to the role of organisational culture, work–life balance and informal practices in sustaining or reducing gaps. The session will conclude with examples of evidence-based interventions – from gender equality plans and mentoring schemes to bias-aware recruitment – and an open discussion on what individual academics, leaders and students can do to foster more inclusive and diverse academic environments.

About Dagmara Nikulin: Dagmara Nikulin is a labour economist and applied microeconometrician. Her research focuses on labour markets, automation and working conditions, with a particular interest in gender equality. She teaches courses in labour economics and microeconometrics.

 

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TUESDAY, 12^TH MAY 2026

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8:30

Communication across culture for regional/tourism development

Anna Bakiewicz – University of Social and Medical Sciences in Lublin (PL Lublin10)

Lecture: how to use our knowledge on culture and place management for effective tourism/regional development? How to create attractive image of region/place/city?

Practical class on city image: Malaga: actual state, agents responsible and their programs, what and how we can work on the city image.

General purpose of the presentation is to raise awareness of cultural determinants of regional development and to provide familiarity with basic rules of planning communication across cultures. The plan of the presentation: why culture in place marketing? culture factor in strategy building process, and intercultural communication – some tips.

About Anna Bakiewicz: Professor of social sciences; research interests incl. management: marketing, intercultural management, organizational culture and family business management; author of over 100 scientific publications; rich experience in international research projects; currently academic teacher at the University of Social and Medical Sciences, Poland; partner in human resource consulting agency; expert of the Polish Accreditation Committee on behalf of employers’ organizations.

 

9:15

Ensuring Credibility in Sustainability Disclosures: Assurance Challenges Arising from EU Sustainability Regulations

Cristina Bota-Avram – Babes-Bolyai University (RO CLUJNAP01)

The introduction of the Corporate Sustainability Reporting Directive (CSRD) and the European Sustainability Reporting Standards (ESRS) marks a transformative shift in the scope, depth, and rigour of sustainability reporting within the European Union. These regulations significantly expand the population of entities required to disclose sustainability information and introduce mandatory limited—or ultimately reasonable—assurance engagements over ESG disclosures. This presentation examines the emerging challenges that auditors, assurance providers, and reporting entities face in implementing these new requirements. Key issues include insights into how these challenges may shape the future of auditing within Europe’s sustainability framework, the availability and reliability of non-financial data, the development of robust internal control systems for ESG information, and the need for new methodologies, competencies, and professional skepticism in assurance practices. Ultimately, it highlights the implications for audit quality, market readiness, and the credibility of sustainability information in the EU’s evolving regulatory ecosystem.

About Cristina Bota-Avram: Dr Cristina Bota-Avram is an Assoc. Prof.PhD at Babeș-Bolyai University (BBU) and a PhD Supervisor in the Accounting field at the Doctoral School of Economic Sciences (BBU). With over 23 years of experience in academia, she has authored and co-authored more than 80 scientific articles, five book chapters, and four books. Her research interests include sustainability reporting, sustainability reporting assurance, ethical business practices, the impact of digitalisation on corruption, and audit.

 

10:00

The Business of Luxury: Heritage, Values, and Brand Identity

Camelia Gheorghe – Romanian-American University (RO BUCURES18)

The course «The Business of Luxury: Heritage, Values, and Brand Identity» explores the multifaceted world of luxury, tracing its historical roots, aesthetic principles, and social significance. It investigates the defining characteristics that distinguish luxury from other market segments, emphasizing heritage, craftsmanship, exclusivity, and enduring brand values. Through a sectoral lens, the course provides an in-depth understanding of global luxury markets including fashion, hospitality, automobiles, and jewelry, revealing the unique dynamics and consumer insights that drive each domain. Students will engage with contemporary theories and practical approaches to luxury brand identity, examining how heritage and values are strategically communicated and managed in today’s competitive landscape.

About Camelia Gheorghe: I teach Air Transport and Tourism, I was invited as a speaker to conferences and congresses, I am an evaluator for the European Commission. I have published over 30 scientific papers, and I have been involved in curriculum development, research projects or in collaboration with the business. I am the VP with education at WTTA. My passions are aviation, tourism, books, travel, skiing and… France.

 

11:15

Leisure Services in Tourism: Challenges and Opportunities

Catrinel Raluca Dridea – Romanian-American University (RO BUCURES18)

Leisure Services in Tourism: Challenges and Opportunities

Over the last decade, the tourism industry has undergone significant transformations. In this context, the concept of leisure has evolved, especially when taking into consideration the behaviour of the modern, experienced tourist.

As emerging concepts such as “bleisure” blur the boundaries of leisure time and activities, it has become imperative to adapt to the growing importance and ongoing evolution of leisure and entertainment services within the tourism industry.

About Catrinel Raluca Dridea: I’m a PhD Lecturer at the Romanian-American University, School of Tourism and Hospitality Management.I’m also part of the Erasmus+ Office, managing staff mobility.

 

12:00

Smart Energy, Smart Investment: Assessing the Value of Renewable Infrastructure

Anželika Berķe-Berga – Riga Stradins university (LV RIGA03)

This lecture will explore how renewable infrastructure – solar PV, onshore/offshore wind, and energy storage – drives the ongoing energy transformation in Europe and worldwide, reshaping both power systems and investment priorities. The session explains in accessible terms why renewables are becoming a mainstream infrastructure asset class, linking climate goals, energy security, and long-term capital allocation.

Participants are introduced to core value drivers such as capacity factors, basic regulatory frameworks, and market integration, and how these influence revenue stability and perceived risk, without requiring technical background. The lecture uses intuitive examples to illustrate how investors think about project revenues over time and the impact of policy support or price volatility.

The lecture shows how combining solar, wind, and storage can improve system reliability and portfolio resilience, arming attendees with a simple mental framework to understand the financial and socio-economic role of renewable infrastructure in the global energy transition.

About Anželika Berķe-Berga: Dr. Anželika Berķe-Berga is an Associate Professor at Rīga Stradiņš University with a PhD in Economics and 20 years of experience. She teaches finance and economics at all study levels, using case- and project-based methods. Her research covers corporate finance, capital structures, and health economics. She also has experience in renewable energy project evaluation and serves as an expert for the Latvian Council of Science.

 

12:45

High-level corruption and revolting door lobbying

Svetlozar MARKOV – Acadmy of the Ministy of the Interior of Bulgaria (BG SOFIA32)

The lecture explores the phenomenon of high-level corruption facilitated by the «revolving door» in lobbying, where senior public officials transition to lucrative private-sector roles in industries they previously regulated, and vice versa. Defined as the bidirectional movement between government and lobby firms, this practice raises profound ethical concerns, including conflicts of interest, regulatory capture, and undue corporate influence on policy-making.

Drawing on empirical studies, the lecture demonstrates how revolving-door lobbyists command higher revenues due to personal connections, often leading to lenient enforcement or favorable policies. For instance, research shows that former officials’ lobbying revenue drops significantly when their political contacts retire, underscoring the value of access over expertise. In the EU and U.S., recent cases—such as former commissioners joining tech or finance lobby groups, or Pentagon officials moving to defense contractors—illustrate risks of policy distortion in sectors like energy, finance, and digital regulation.

About Svetlozar MARKOV: Senior asst. prof. in economic crime Delivering lectures to cadets, newly recruited police officers and in specialized qualification courses on the topics of financial crimes, with special focus on: Fintech cybercrime crime, bribery and corruption and market abuse and insider dealing; EU Excise fraud, intellectual property and trademarks. Strategic analysis and criminal analysis.

 

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WEDNESDAY, 13^TH MAY 2026

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8:30

Statistical Data Analysis Using Large Language Models

Joachim Schwarz – University of Applied Sciences Emden/Leer (D EMDEN02)

Generative AI applications such as ChatGPT can also be used for statistical data analysis. The areas of application range from answering questions about the procedure or selec-tion of suitable analysis methods to the generation of evaluation code in R and complete data analysis by the large language model.

In particular, the possibility of having complete data sets evaluated by large language models raises a number of questions: Is the right method being selected? Are application requirements being checked? Is the analysis being performed correctly? Are the interpre-tations of the results conclusive and plausible? And last but not least: What impact does this have on the statistics education of students in economics study programmes?

In my presentation, I would like to use sample data sets and ChatGPT to show what is currently possible and what pitfalls there are.

About Joachim Schwarz: Prof. Dr. Joachim Schwarz has been Professor of Market Research and Quantitative Methods at the UAS Emden/Leer since 2020. Prior to this, he worked at Deutsche Telekom from 2004 to 2013 as team leader for forecast modelling and churn analysis. From 2013 to 2020, he was Professor of Business Mathematics and Statistics at the FOM UAS in Bonn.

 

9:15

Beyond Attraction: Employer Branding as a Strategic Driver of Organizational Performance

Tomas Castro – Vives University of Applied Sciences (B KORTRIJ01)

Employer branding is often treated as a recruitment tool aimed at increasing applicant volume. This session challenges that view and argues that its primary value lies in improving organizational performance through a more capable and resilient workforce.

Drawing on academic literature, applied research, and experience in multinational and SME contexts, the session positions employer branding as a strategic business function rather than a discretionary HR activity. The conceptual framework is informed by a forthcoming book on employer branding, structured around seven interrelated steps that link employer brand choices to organizational alignment and value creation.

The session examines why employer branding frequently struggles to gain internal legitimacy despite talent shortages and productivity pressures. It reframes the business case by connecting employer branding to outcomes such as employee engagement, service quality, and long-term talent capability, positioning it as a lever for sustainable growth rather than a short-term hiring tool.

About Tomas Castro: Tomas Castro is a lecturer at VIVES University of Applied Sciences (Belgium), teaching HR & Data, Market Research, Employer Branding and International HRM. He teaches in the international bachelor program in English, working with culturally diverse student groups. Before academia, he gained experience in HR and marketing within multinational organizations, informing his applied and evidence-based teaching approach.

 

10:00

Adam Smith’s 1776 “Wealth of Nations” 250th Birthday: An Inquiry into the Nature and Causes of the Wealth of Nations in 2026

Denisa Ciderova – University of Economics in Bratislava/Bratislava University of Economics and Business (SK BRATISL03)

“The discovery of America, and that of a passage to the East Indies by the Cape of Good Hope, are the two greatest and most important events recorded in the history of mankind,” Adam Smith claims in his 1776 “An Inquiry into the Nature and Causes of the Wealth of Nations”.

The 1492-1493 discovery voyages of Cristóbal Colón & the 1497-1499 ones of Vasco de Gama relate to events with a time span of five centuries:

the 1494 Treaty of Tordesillas between Spain and Portugal; the 1991 Treaty of Asunción establishing the Southern Common Market (MERCOSUR); the 1992 Maastricht Treaty on the European Union (EU); and the 1999 launch of EU-MERCOSUR treaty framework negotiations.

A quarter of a century since their launch and a quarter of a millennium since Adam Smith‘s “Wealth of Nations”, the EU-MERCOSUR treaty framework between both Common Markets implies a trump card. On the background of the comparative KOF Globalisation Index, the presentation with a multidisciplinary perspective refers to the Address by H.M. Felipe VI, King of Spain, and H.E. Marcelo Rebelo de Sousa, President of Portugal, in the European Parliament on the occasion of four decades of Spain’s and Portugal’s EU membership.

About Denisa CIDEROVA: Following her studies of European Integration & Internationalisation; Economic Diplomacy; European Politics; and World Economy, Denisa CIDEROVA was a Teaching Assistant in the international programme Certificate in European Law and Economics (CELE). Her participation in projects (incl. Erasmus project “Knowledge Triangle and Co-operation EU–Latin America & the Caribbean”) focused on various target groups and reflected in her presentations and publications with interdisciplinarity as a leitmotif.

 

11:15

From Added Value to Subjective Wellbeing: Comparative Metrics of Welfare and Wellbeing Across Countries

Bart Vandenbogaerde – Vives University of Applied Sciences (B KORTRIJ01)

Conventional measures of prosperity focus on the economic added value within a country’s border or by the residents of a country, expressed through GDP or GNI. Yet these metrics capture only what is easy to quantify, not necessarily what matters most for human wellbeing. This lecture explores the conceptual gap between material welfare and subjective well-being, asking whether economic growth improves life satisfaction and how indicator choice shapes cross-country comparisons. We review GDP’s limitations—such as its neglect of non-market activities, inequality, environmental costs, and the shadow economy—and examine alternative indicators that broaden the perspective. These include the Human Development Index, the Index of Sustainable Economic Welfare, the OECD Better Life Index, the Happy Planet Index, and metrics from the World Happiness Report. By comparing these measures, we reveal how they can reorder international rankings, challenge assumptions about progress, and offer a more nuanced understanding of welfare and policy priorities.

About Bart Vandenbogaerde: Bart Vandenbogaerde holds a degree in Applied Economic Sciences from the University of Antwerp and an MBA from the Catholic University of Louvain(-la-Neuve). As a lecturer at VIVES University of Applied Sciences in Kortrijk, he inspires future professionals in Social Work and in Human Resources Management. Passionate about understanding how prosperity and well-being are connected, Bart brings real-world insights into his teaching and research.

 

12:00

Lean gamification – how to create an engaging work environment using game elements

Maciej Pieńkowski – WSB Merito University in Wrocław (PL WROCLAW15)

In the context of ongoing generational and technological transformations in the contemporary labor market, fostering a culture of continuous improvement within organizations has become increasingly challenging. Despite strong intentions, many managers face difficulties in supporting employees proactivity and motivating them to engage in the systematic improvement. This is especially true to the younger generation of employees, who according to multiple studies struggle with low motivation at a workplace.

During my lecture, I would like to introduce the Lean Gamification concept, which can be an effective solution to the above mentioned challenge. By combining two influential management paradigms – lean management and gamification, it can support the development and sustainability of a continuous improvement culture within organizations. The presentation includes theoretical foundations of the Lean Gamification concept, however the main focus is set on it’s practical application, providing the standardized application model together with multiple real-life case studies of it’s deployment.

About Maciej Pieńkowski: I hold a Doctorate in Social Sciences in the field of Quality Management, working as an Assistant Professor at WSB Merito University in Wrocław. My academic interests are focused on lean management, maturity models and gamification. In parallel with my academic work, I have over 10 years of professional experience in specialist and managerial roles within international organizations. I serve as President of the Lean Management Poland Association for the 2023–2026 term.

 

12:45

A Gentle Introduction to AI with Practical Examples

Ben Marx – Esslingen University of Applied Sciences (D ESSLING03)

Artificial Intelligence has rapidly moved from a niche research field to a pervasive technology shaping science, business, industry, and everyday life. This lecture provides a gentle and accessible introduction to AI, designed for participants with little or no prior background in the subject. We begin by clarifying what is meant by the term AI, highlighting its historical development and its relationship with data-driven approaches. The focus then shifts to machine learning as a core paradigm of modern AI, explaining how systems can learn patterns and make predictions from data rather than being explicitly programmed. Different learning paradigms are introduced and compared, including supervised, unsupervised, transfer, and reinforcement learning, with intuitive examples illustrating when and why each approach is used. The lecture also presents the basic principles of artificial neural networks, explaining how they are inspired by biological neurons and how they process information through layered representations. To connect theory with practice, a simple example of the gradient descent method is discussed, demonstrating how learning can be formulated as an optimization problem.

About Ben Marx: Ben Marx is a full-time professor at Esslingen UAS. He is an engineer, but soon turned to subjects of computer science. Ben holds a doctor’s degree in mechanical engineering and an MBA from Henley Management College. At Esslingen UAS he lectures on the foundations of information technology and on advanced web application development. Ben also runs an AI development and consulting business. Since 2021, Ben is Dean of the Department of Management and Technology of Esslingen UAS.

 

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THURSDAY, 14^TH MAY 2026

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8:30

The Future Role of Rail Freight in International Transport within the EU

Joachim Schmidt – Ludwigshafen University of Business and Society (D LUDWIGH01)

Rail transport offers higher energy efficiency and lower CO₂ emissions than road transport, raising the question of whether rail freight could play a stronger role in international freight transport within the European Union. Infrastructure charges, such as road tolls and rail track access fees, are often seen as key levers influencing modal split. This lecture examines whether changes in infrastructure costs significantly affect modal shift between road and rail. A study by the Institute for Logistics at Ludwigshafen University of Business and Society shows that the market share of road freight has increased despite rising tolls, indicating that factors beyond pricing play a decisive role. Based on these findings, the lecture discusses additional influences on international freight transport, including capacity management for efficient cross-border rail operations. It also highlights the importance of EU-wide technical and administrative standardization to support a sustainable single market, as well as future developments such as integrated and digital rail freight services

About Joachim Schmidt: • Since 2011 Professor of Transport Operations Management at Ludwigshafen University of Business and Society and Director Institute for Logistics • 2010–2013 Business Unit Director Logistics, Quintiq B.V., ’s-Hertogenbosch, Netherlands • Until 2010 Member of the Executive Board of PTV Planung Transport Verkehr AG, Logistics Business Karlsruhe • 1993 Doctorate (PhD) from TU Darmstadt with a dissertation • 1986 Degree in Industrial Engineering from Karlsruhe Institute of Technology (KIT)

 

9:15

Public finance and economic growth

Lina Sineviciene – Kaunas University of Technology (LT KAUNAS02)

Over the past decade, debates among policymakers and scholars have increasingly focused on the scope and effectiveness of government functions, particularly considering limited public resources. While the importance of government involvement in the economy is widely recognized, important questions remain: How do public policy decisions shape long-term economic development? Can governments effectively fulfill all their responsibilities? Are public resources used efficiently to support sustainable economic growth and prosperity?

The lecture examines the role of government in the economy and the characteristics of a tax system that supports sustainable economic growth. It discusses how growth is driven by the three main production factors – labor, capital, and technological progress – with particular emphasis on investment as a key driver of long-term growth. It explores the main channels through which public finances influence economic performance. Participants will gain a clearer understanding of how fiscal policy and public finance decisions affect investment, productivity, and long-term economic growth prospects.

About Lina Sineviciene: Lina Sineviciene, Dr., is an Associate Professor and Head of the Financial Transformations Research Group at the Center for Economic Transformation Research at the School of Economics and Business, Kaunas University of Technology, Lithuania. Her fields of scientific research are: the relationship between fiscal policy and private investment, environmental economics, investment in green technologies, and corporate financial management.

 

10:00

Can you make better investement decisions than a monkey? A behavioral finance perspective on private investments in the stock market.

Philipp Schreiber – Esslingen University (D ESSLING03)

This lecture introduces key insights from behavioral finance to explain how private investors make decisions in the stock market and why many of them systematically underperform. Starting with the question of why we invest at all and how money relates to well-being, the lecture discusses fundamental principles of successful long-term investing. Drawing on empirical research, it shows why consistently beating the market is extremely difficult, why active fund management typically fails after costs, and how diversification, low fees, and long investment horizons improve outcomes. The lecture also highlights common behavioral biases that lead investors to deviate from these principles and illustrates how individual risk preferences can be incorporated into simple, passive investment strategies. The goal is to connect scientific evidence with practical investment decisions in an intuitive and engaging way.

About Philipp Schreiber: I am Philipp Schreiber, Professor of Finance at Esslingen University. My research focus on behavioral finance, in particular saving for old age, time preferences, and the behavior of individual investors. I was appointed to the Chair of Finance in 2020. Previously, I was an Assistant Professor at the University of Mannheim, where I completed my PhD in 2014, and I worked for over eight years in management consulting and financial services in Germany, the USA, and Switzerland.

 

11:15

Digital Transformation as a Strategic Driver of Human Resource Management

Teodora Lazarova – University of Insurance and Finance (BG SOFIA31)

This lecture explores how digital transformation reshapes Human Resource Management from an administrative function into a strategic business partner. It examines the integration of digital technologies such as HR analytics, artificial intelligence, cloud-based HR systems, and remote collaboration platforms into core HR processes, including recruitment, performance management, learning and development, and employee engagement.

The session highlights the economic, psychological, and organizational implications of digitalization, focusing on workforce adaptability, digital competencies, leadership transformation, and employee well-being. Special attention is given to data-driven decision-making and the role of HR in managing change, fostering innovation, and building resilient organizational cultures.

Through practical examples and interactive discussion, participants will gain insights into aligning digital HR strategies with overall organizational objectives while ensuring ethical standards, inclusion, and sustainable people management.

About Teodora Lazarova: Prof. Teodora Lazarova, PhD, is a Professor in Human Resources Management and Leadership and Chief Human Resources Officer. She specializes in strategic HRM, organizational development, leadership, and performance management. With extensive academic and corporate experience, she integrates research, education, and practice to drive organizational transformation and sustainable people management.